Monday, March 28, 2016
Who’s to blame for the lack of creativity and artistry in modern film posters? Well, I’d say it’s a mixture of marketing departments and studio heads, though a portion of the blame can certainly be placed on the general public, as it is they who are the targeted demographic. Studios are selling what people respond to as well as what they think people will respond to. Keep it simple, keep it safe, and the people will come.
A sequel to Chojnacki’s 2013 book, Alternative Movie Posters: Film Art from the Underground, Alternative Movie Posters II features poster art from nearly 100 artists, and covers all genres and films ranging from the fringe to big budget blockbusters. The book showcases two posters for each featured artist, as well as a few paragraphs dedicated to what went into the posters, the artist's influences, favorite film/genre, and so on and so forth. Needless to say, Alternative Movie Posters II is more than a book of gorgeous, film inspired artwork, it’s a gorgeous, film inspired book of art that allows the reader to get to know the artists behind the work as well as opens a window and shines a light on what inspires them.
To enjoy Alternate Movie Posters II, one does not need to be a film fan (though, it certainly helps), as anyone who enjoys and appreciates art will surely love this book. The diversity on display and creativity that flows throughout is sure to win over anyone who is even remotely interested in such a subject, and Matthew Chojnacki should be commended for the work he put into curating such a wonderful book of poster art, not just once, but twice.